Monografia a stampa
Cusumano, Michael A
New York : Harper Business, 2019
Abstract/Sommario: Managers and entrepreneurs in the digital age must learn to live in two worlds: the conventional economy and the platform economy. Platforms that operate for business purposes typically exist at the level of an industry or ecosystem, bringing individuals and organizations together so they can innovate and interact in ways that otherwise wouldn’t be possible. Platforms create economic value far beyond what we see in conventional companies. The Business of Platforms is a valuable and in- ...; [Leggi tutto...]
Managers and entrepreneurs in the digital age must learn to live in two worlds: the conventional economy and the platform economy. Platforms that operate for business purposes typically exist at the level of an industry or ecosystem, bringing individuals and organizations together so they can innovate and interact in ways that otherwise wouldn’t be possible. Platforms create economic value far beyond what we see in conventional companies. The Business of Platforms is a valuable and in-depth look at platform strategy and digital innovation. The authors explore how a small number of companies have come to wield extraordinary influence over every dimension of our personal, professional, and political lives. They explain how these new entities differ from the powerful corporations of the past. They also ask whether there are limits to the market dominance and expansion of these digital giants. Finally, they discuss the role that governments should play in rethinking data privacy laws, antitrust regulations, and other regulations that could curb abuses by these powerful companies.
